General Service Administration


Federal Supply Service
Authorized Federal Supply Schedule Price List

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Schedule Training Aids & Devices
Federal Supply Group: 69 Class: 6930
Contract Number: GS-02F-0127N
For more information on ordering from Federal Supply Schedules
click on the FSS Schedules button at http://www.fss.gsa.gov

Contract Period: June 17, 2003 through June 16, 2008

Contractor:
R.H. Wohl & Associates, Inc. dba In Plain English®
14501 Antigone Drive, Gaithersburg, MD 20878-2484

Business Size:
Small Business

Telephone: (301) 340-2821
FAX Number: (301) 279-0115
Web Site: www.inplainenglish.com
E-mail: rwohl@inplainenglish.com
Contract Administration: Ronald H. Wohl

CUSTOMER INFORMATION:

1a. Table of Awarded Special Item Number(s) with appropriate cross-reference to page numbers:
27-400 Instructor Led Training
27-500 Course Development

2. All SIN(s) Maximum Order: $1,000,000.00

3. Minimum Order: $300.00

4. Geographic Coverage (delivery Area): Domestic only

5. Point(s) of production (city, county, and state or foreign country):
Same as company address

6. Discount from list prices or statement of net price:
Government net prices (discounts already deducted). See the charts following item 26.

7. Quantity discount: None Offered

8. Prompt payment terms: Net 30 days

9a. Notification that Government purchase cards are accepted at or below the micro-purchase threshold: Yes

9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold: will Accept Over $2,500

10. Foreign items (list items by country of origin): None

11a. Time of Delivery (Contractor insert number of days): Specified on the Task Order

11b. Expedited Delivery. The Contractor will insert the sentence "Items available for expedited delivery are noted in this price list" under this heading. The Contractor may use a symbol its choosing to highlight items in its price list that have expedited delivery: Contact Contractor

11c. Overnight and 2-day delivery. The Contractor will indicate whether overnight and 2-day delivery are available. Also, the Contractor will indicate that the schedule customer may contact the Contractor for rates for overnight and 2-day delivery: Contact Contractor

11d. Urgent Requirements. The Contractor will note in its price list the "Urgent Requirements" clause of its contract and advise agencies that they can also contact the Contractor's representative to effect a faster delivery: Contact Contractor

12. F.O.B. Points(s): Destination

13. Ordering Address(es): Same as company address

14. Payment Address(es): Same as company address

15. Warranty provision: Contractor's standard commercial warranty

16. Export Packing Charges (if applicable): N/A

17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level): Contact Contractor

18. Terms and conditions of rental, maintenance, and repair (if applicable): N/A

19. Terms and conditions of installation (if applicable): N/A

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): N/A

20a. Terms and conditions for any other services (if applicable): N/A

21. List of service and distribution points (if applicable): N/A

22. List of participating dealers (if applicable): N/A

23. Preventive maintenance (if applicable): N/A

24a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants): N/A

25. Data Universal Numbering Systems (DUNS) number: 10-6731441

26. Notification regarding registration in Central Contractor Registration (CCR) database: Registered


Contractor will accept LH and FFP

Government Awarded Prices (Net Prices)

 

Course #

Course Name

Commercial

Price

GSA

Discount

Gsa

Price

IPE101

21 Writing Tips for the 21st Century

$4,000

25%

$2,993

IPE102

Make the Write Impression

$8,000

25%

$5,985

IPE103

Writing to Inform & Instruct

$8,000

25%

$5,985

IPE104

The Dreaded Nuts & Bolts

$8,000

25%

$5,985

IPE105

Writing In Plain English to Your Many Audiences

$8,000

25%

$5,985

IPE106

Writing to Persuade

$8,000

25%

$5,985

IPE107

Writing Reports In Plain English

$8,000

25%

$5,985

IPE108

Writing Policy & Procedure Manuals In Plain English

$8,000

25%

$5,985

IPE109

Writing Legislation In Plain English

$8,000

25%

$5,985

IPE110

Writing for Electronic Media

$8,000

25%

$5,985

IPE111

Writing for Print and for the Web

$8,000

25%

$5,985

IPE112

Writing for Accountants & Auditors In Plain English

$8,000

25%

$5,985

IPE201

Writing for Lawyers, Paralegals and Legal Assistants In Plain English

$9,000

22%

$6,983

IPE202

Plain English Writing for Speakers of English as a Second Language

$9,000

22%

$6,983

IPE203

Plain English Writing for Scientists & Technicians

$9,000

22%

$6,983

 

Consulting Services & Course Development

 

Labor Category

Commercial

Hourly Rate

GSA Discount

GSA

Hourly Rate

Project Manager

$300

16.7%

$249.38

Executive Consultant

$300

16.7%

$249.38

Senior Consultant

$250

10%

$224.44

Graphic Artist

$175

14.3%

$149.63

Senior Trainer

$200

12.5%

$174.56

Trainer

$150

16.7%

$124.69

Manuscript Preparer

$80

18.75%

$64.84

 

        


In Plain English Writing Training

 

SIN 27-400 – Instructor-Led Training

1.1 Description of Courses

In Plain English® will provide the following instructor-led training courses under this Schedule:

Course Name: 21 Writing Tips for the 21st Century
Minimum/Maximum Number of Students: 10/30
Course Length: 4 hrs

This presentation offers 21 practical suggestions to design and write documents that are easier to read and use. This course includes the process of writing, considering the reader, revising effectively, achieving an economical tone, using plain English, enhancing readability, and many other useful topics. We combine lecture, discussion, small group work, and individual exercises.

Course Name: Make the Write Impression
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This presentation helps participants achieve a plain English writing style to effectively communicate factual information to diverse audiences. The course focuses on the process of writing, identifying the audiences, getting to the first draft, writing the first draft, revising and revising, making the tone active and clear, using plain English, and many other useful topics. We combine lecture, discussion, small group work, and individual exercises.

Course Name: Writing to Inform & Instruct
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course focuses on enhancing the readability and usability of documents used to inform, instruct, and train employees and public audiences. We work with users guides, procedure manuals, indexes and other information retrieval devices, desk reference aids, newsletters, and other writing. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: The Dreaded Nuts & Bolts
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course looks at the grammar and punctuation everyone really needs to know. The course is designed to build competence and confidence. We combine lecture, discussion, small group work, individual exercises, and one-on-one coaching.

Course Name: Writing In Plain English to Your Many Audiences
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course looks closely at the challenges facing writers in government agencies to inform and instruct very diverse target audiences. We focus on how the process of writing works, how people read, how to design so readers will read, crafting the message, and writing it clearly. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing to Persuade     
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course focuses on writing to advocate issues and positions. We look at and work on op-ed pieces, letters to the editor, letters to community leaders, letters to Congress, and other writing to persuade. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing Reports In Plain English
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course focuses on a variety of reports and how to write them. We look at and work on writing samples, with the goal of enhancing their readability and usability. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing Policy & Procedure Manuals In Plain English
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course covers the entire process of producing a user-friendly manual, including planning for the reader, organizing for the reader, showing the reader the organization, writing a useful first draft, revising and revising, testing your drafts, increasing readability, enhancing usability, and a range of other topics. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing Legislation In Plain English
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course focuses on the process of drafting legislation in plain English. Participants learn how to comply with “plain English laws” that mandate the use of plain English for new laws and new language for old laws. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing for Electronic Media
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course helps writers communicate in the electronic media. We explore how writing for the page is different than writing for other media. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing for Print and for the Web
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course looks at the interesting differences and similarities in writing for the page and screen. We focus on a variety of topics, including how people read, increasing reading comprehension and reading speed, the different communication strategies demanded by each medium, and helpful tips and techniques. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing for Accountants & Auditors In Plain English
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course helps “numbers people” feel more comfortable working with words. The course is designed to help people with quantitative skills develop their writing skills. We look at reports, letters, memos, management letters, marketing letters, and a wide range of other writing samples. The course includes lecture, discussion, small group work, and individual exercises.

Course Name: Writing for Lawyers, Paralegals and Legal Assistants
In Plain English
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course helps attorneys and other members of the legal profession use their writing time more productively and write clear, persuasive documents. Participants will learn to write with more clarity and impact, plan their writing time more effectively, learn non-linear organizational tools to help organize complex material, plan for the scanning reader, and enhance the readability of the printed page. We focus on the writing samples of the participants, outside writing samples, "before and after" examples, and a range of other writing. The course includes lecture, discussions, small group work, and individual exercises.

Course Name:Plain English Writing for Speakers of English as a 
Second Language
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This course is for people who speak English as a second language. It helps writers go beyond the “rules” of English and achieve a new comfort level with writing English. The goal is to develop a writing style that is more clear and effective. The course includes lecture, discussion, small group work, individual exercises, and one-on-one coaching.

Course Name: Plain English Writing for Scientists & Technicians     
Minimum/Maximum Number of Students: 10/30
Course Length: 8 hrs

This one-day course helps scientists and technical people communicate in writing to their non-technical audiences. The goal is to write documents that are more clear and effective for non-technical readers. We focus on the writing samples of the participants, outside writing samples, “before and after” examples, ways to enhance readability and usability, and a range of other writing. The course includes lecture, discussion, small group work, and individual exercises.


1.2 Pricing

The table below shows the price for each proposed training course. The price for each class is fixed and does not increase if more than the minimum number of participants enroll. As shown on our Commercial Price List in Appendix A of this proposal, these  

prices represent a 25% discount off the prices charged to our commercial customers. Prices are provided for the five-year base period of the contract. The fixed prices for the training classes are escalated by 4% annually and rounded to the nearest whole dollar.

 



2.0 SIN 27-500 – Course Development

2.1 Description of Course Development Services

In Plain English® personnel will work with government agencies to analyze their training needs. We will determine if one of our Commercial-Off-The-Shelf (COTS) courses will meet the organization’s needs, or if the agency has special requirements that warrant modifying one of the COTS courses or developing an entirely new course specifically for that client. We will provide course development services under SIN 27-500 utilizing the following labor categories:   

Project Manager – The Project Manager shall have a minimum of ten years of experience, including at least six years of management experience. The individual shall possess a Bachelors degree or higher in relevant or related field. A Masters degree in a relevant or related discipline may be substituted for two years of experience. The Project Manager shall direct, plan, organize, control and manage the project to ensure that all contractual obligations are fulfilled in an efficient and timely manner. The Project Manager must be able to:

Executive Consultant – The Executive Consultant shall have a minimum of ten years of professional experience, including at least six years of specialized experience. The Executive Consultant shall possess a Bachelors degree or higher in a relevant or related field. A Masters degree in a relevant or related field may be substituted for two years of experience. The Executive Consultant will act as a cognizant authority over one or more of the top-level subject topics. The Executive Consultant may have extensive experience as technical leader, Senior Trainer, and/or Senior Project Manager.

 

 

Senior Consultant – The Senior Consultant shall have at least eight years of professional experience, including at least five years of specialized experience. The Senior Consultant shall possess a Bachelors degree or higher in a relevant or related field. A Masters degree in a relevant or related discipline may be substituted for three years of experience. The Senior Consultant will act as a cognizant authority over one or more of the top-level subject topics. The Senior Consultant may have experience as a technical leader, Trainer, and/or Senior Project Manager.

 

The Senior Consultant serves as a technical expert in areas relevant to a particular project. The Senior Consultant produces and/or reviews substantive and/or complex technical documentation reflecting detailed knowledge of technical areas as identified in the Statement of Work. The Senior Consultant is responsible for the following areas:

Senior Trainer –

Minimum/General Experience

The Senior Training Specialist must have five or more years of training experience. Training experience includes traditional classroom, distance learning, and computer-based training.

 

Functional Responsibility


The Senior Training Specialist will:

 

Minimum Education

The Senior Training Specialist must have a Bachelors degree or ten years industry experience. A Masters degree is preferred, but not required.

 

Trainer –

Minimum/General Experience

The Training Specialist must have three to five years of training experience. Training experience includes traditional classroom, distance learning, and computer-based training.

 

Functional Responsibility

 

The Training Specialist will:

 

Minimum Education

The Training Specialist must have Bachelors degree or six years industry experience.

 

Graphic Artist – The Graphic Artist must have five to seven years of profess experience, including mechanical and drafting skills in PC and/or Macintosh environments. The Graphic Artist must have a Bachelors degree in a related field, plus industry experience. Five years industry experience or an Associates degree and three years may be substituted for a Bachelors degree.

The Graphic Artist should have good oral and written English language skills. The Graphic Artist must have knowledge of page layout and fonts. Experience should include using graphic design and desktop publishing packages (i.e. CorelDraw, Adobe PageMaker, Adobe Illustrator, Adobe PhotoShop, Microsoft Publisher, Microsoft PowerPoint, etc). The Graphic Artist’s functional responsibilities include:

Manuscript Preparer – The Manuscript Preparer must have three to five years of experience in analyzing, organizing, developing, preparing, writing, editing, and printing manuals, presentations, technical specifications, process or data flow diagrams, and complex analytical reports. Specific experience with documentation in accordance with military or other standards may be required on specific tasks or contracts. The Manuscript Preparer must have a Bachelors degree in English, Journalism or related field, or five years of writing experience. A Masters degree is preferred, but not required.

 

The Manuscript Preparer shall interact with the technical staff, analysts, programmers, and the customer in the development, preparation, presentation, and publication of applications concepts, information, instructions, procedures, and reports. The individual shall coordinate, assemble, review, research, edit, update, analyze, and prepare technical reports both in hard copy and electronically. The Manuscript Preparer must be able to:

 

2.2  Key Staff Resumes

 

Executive Consultant in Plain English Analysis and Research -

Ronald H. Wohl, President and CEO, is an expert on factual communication design and human factors in readability of factual information.  Mr. Wohl is a Certified Management Consultant with 38 years experience and 26 years as owner and senior consultant of R.H. Wohl & Associates, Inc./In Plain English.  He has managed and consulted on many projects for several offices at USPS, HUD, HCFA, NRC, and other government and commercial organizations, developing guides, handbooks, brochures, strategy, new products, research, and product information for consumers. He is the co-author of Benefits Communication: A Guide, published by Business & Legal Reports and the author of other books and articles in the field of benefits and management communication. Mr. Wohl will provide project design and management services, and analysis, and will be the senior advisor for the project.

  Senior Consultant/Senior Trainer-

Edward Gold, a former professor of English and Writing, has prepared major publications and training programs for the US Postal Service, HUD, HCFA, Department of Agriculture, Department of Education, Congressional Research Service, General Accounting Office, NIH, IBM, National Science Foundation, and many other government, institutional, and commercial organizations.

His work has won awards from the Association of Government Communicators, Society of Consumer Affairs Professionals, and the American Association of University Women. He has been associated with In Plain English for 22 years.

Mr. Gold will provide research, audience, and subject analysis; prepare editorial recommendations for improving reader use and effectiveness; write and edit all manuscripts; and design and deliver plain English writing  training. He will prepare the research and writing required in this proposal.

These are some of his recent projects:

 

Mr. Gold's's articles have appeared in the Philadelphia Inquirer; MOBIUS

(Society of Consumer Affairs Professionals); MAIL Magazine; Membership Marketer (American Society of Association Executives); O'Dwyer's PR Services Report; pm network (Project Management Institute); Writing Concepts: The Newsletter on Writing & Editing; IEEE Newsletter; Simply Stated; Employee Benefits Communication Toolkit; State of Oregon Newsletter; American Society of Indexers; and many more.

He has also presented hundreds of writing workshops and has taught writing and document design at:

For three years, he lectured on document design at RPI's Technical Writing Institute and Technical Writing Institute for Teachers.

Here is a partial list of Mr. Gold's many manuals and handbooks:

 

2.3       Labor Rates

The labor category hourly rates proposed for course development services to be provided under SIN 27-500 are provided in the table below. All rates are fully loaded and include the 1% Industrial Funding Fee. These rates are charged to our federal government clients and represent a significant discount off our standard commercial prices, shown in Appendix A of this proposal. We believe these rates are very fair and reasonable based on our years of experience in the management consulting industry. Prices are provided for the five-year base period of the contract. Labor category hourly rates are escalated by 4% annually and rounded to the nearest whole dollar. This escalation is necessary due to escalating labor costs. Experienced qualified personnel expect annual pay increases, and we believe this is important to maintain consultant satisfaction and retain our high-quality people.


 


Contact In Plain English® at: 1-800-274-9645

or e-mail: rwohl@inplainenglish.com

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